S1 E1 • Episode 1

In this first episode, we see how IKEA are starting to open up their design headquarters to outside influences. Tom Dixon - the 'enfant terrible' of British design, has been invited to collaborate on a new bed-sofa - but with deadlines looming and the world's furniture press watching, neither he nor IKEA fully agree what the product should be.

Première diffusion : 6 février 2018

S1 E2 • Episode 2

In episode two we see what it takes to get new products from initial design to stores around the world. One of IKEA's newest designers Hanna-Kaarina Heikkilä wants to challenge mass production by creating an ‘imperfect vase' that has the finger-marks of its creator. She travels to China to see if her idea is possible.

Première diffusion : 13 février 2018

S1 E3 • Episode 3

In episode three, we follow Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan. Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work – will India understand IKEA?

Première diffusion : 20 février 2018