Running Lean: Iterate from Plan A to a Plan That Works

Résumé : We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail — not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That is the promise of Running Lean.