S1 E1 • Episode 1 - Flowers

First episode of the reality documentary series. Fourteen young entrepreneurs face a battery of challenges as they compete to win a job with multi-millionaire Sir Alan Sugar. The winner takes all and losers walk away empty-handed. In the first episode the teams have to buy and sell Flowers.

Première diffusion : 16 février 2005

S1 E2 • Episode 2 - Toys

In his search for an apprentice, Sir Alan Sugar sets his candidates the challenge of designing a new product for the most difficult of consumers - kids aged five to nine. A toy manufacturer is on hand to help, but the teams have two days in which to come up with an original idea.

Première diffusion : 23 février 2005

S1 E3 • Episode 3 - List of Items to Buy

Twelve candidates are left in the running to become Sir Alan's apprentice. There's a change in the sexual chemistry as Sugar orders a re-shuffle to enable girls and boys to work together for the first time. The business task - buying goods at the lowest possible price - seems simple. Both teams have to buy the same items - a diamond, a bowler hat and a plate of jellied eels - for as little money as possible.

Première diffusion : 2 mars 2005

S1 E4 • Episode 4 - Harrods

Fourteen candidates compete to win the prize of a highly paid job with Alan Sugar. It's week four and three contenders have already been sacked. At Harrods, the task for each team is to persuade people to shop at their stall.

Première diffusion : 9 mars 2005

S1 E5 • Episode 5 - Art

Fourteen candidates compete in tests of stamina, intelligence and ruthlessness to win the prize of a highly paid job with Sir Alan Sugar. The two teams are given the task of selling modern art.

Première diffusion : 16 mars 2005

S1 E6 • Episode 6 - Advertising

This week's task is a creative one: each team has to come up with an advertising campaign for a new hi-fi product, but there's an added burden of responsibility. The product is one of Sugar's own, a prototype that he wants to launch in America. Sugar has a particularly strong view on advertising: he likes it kept simple and straight to the point, not arty adverts that are remembered more for their creative content than for the product itself.The teams have the help of a top ad agency, but they only have 36 hours to make a TV commercial and come up with a press campaign. Only one thing is certain - someone's going to get fired.

Première diffusion : 23 mars 2005

S1 E7 • Episode 7- Celebrity Auction

Eight contestants remain and Sir Alan Sugar has had to separate two of them following a bust-up. The task tests their negotiating skills as they have to convince celebrities to donate something personal for auction.

Première diffusion : 30 mars 2005

S1 E8 • Episode 8 - Farmer's Market

The candidates travel to find an agricultural product that can be transformed into a commodity and sold for profit at a City farmers' market. One team picks fruit from the hedgerows of Berkshire to make jam, while the other buys blue cheese and venison to make soup.

Première diffusion : 6 avril 2005

S1 E9 • Episode 9 - Tottenham Hotspur

Six candidates remain in the battle to become Sir Alan Sugar's apprentice. He invites them to Tottenham Hotspur Football Club for one of its biggest fixtures, against Manchester United.Although he's no longer the Spurs chairman, Sugar is still their biggest single shareholder and a lifelong fan. The task is to conduct an aggressive marketing campaign for a text messaging service aimed at delivering team news direct to fans' phones. It's 48 hours before the big match and they have to dream up a strategy and put it into practice.One team hires a 50 watt megaphone and 11 glamour girls to get their message across to the fans. The other team takes a much more direct approach, encouraging home supporters to sign up for the service.

Première diffusion : 13 avril 2005

S1 E10 • Episode 10 - Shopping Channel

Fouteen candidates compete in tests to win the prize of a job with Sir Alan Sugar. The five remaining candidates try to sell wares on a TV shopping channel.

Première diffusion : 20 avril 2005

S1 E11 • Episode 11 - Interviews

Fourteen candidates compete in tests to win the prize of a job with Sir Alan Sugar. With a place in the final at stake, the candidates must compete as individuals in a round of interviews.

Première diffusion : 27 avril 2005

S1 E12 • The Final - Riverboat Parties

Fourteen candidates compete to win the prize of a highly paid job with Sir Alan Sugar. The two remaining candidates have their final project, a party each on a Thames riverboat.

Première diffusion : 4 mai 2005