Cover The Mom Test

The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you

2013

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Livre de Rob Fitzpatrick · 10 septembre 2013 (États-Unis)

Genres : Essai, Version originale
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both... Voir plus