Critique of Commodity Aesthetics
Appearance, Sexuality, and Advertising in Capitalist Society
1986
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This book offers an original and highly provocative account of the ways in which consumer goods are packaged, promoted and displayed for purchase in contemporary societies. 'Commodity aesthetics' is the term used to describe these complex processes of artful presentation. Drawing on Marx's analysis of the basic mechanisms of capitalist production and exchange, Haug demonstrates the economic importance of advertising and explores the ways in which human sensuality is moulded and exploited by... Voir plus
