Basic and Genius!

I grew up in a household where business management and marketing were shoved down my throat on a daily basis, but being young, I ignored most of it. Now that my livelihood depends on sales, I felt it was time to pick up on some of that advice my parents gave me. My mother recommended this book and purchased it for me.

It is a very simple read, even if English is not your first language. It is the story of a salesman who holds the Guinness Record for selling 13,001 cars. Pretty incredible!

He gives a background on his horrible childhood and hardships in life, and then goes into detail ion how he pulled himself out of this mess. The rest of the book is his sales and marketing advice, that is genius in its simplicity!!! He gives you the most basic of advice you would never think of, like sending your clients a birthday card and making them feel special.

This book is a must read if you are in the business world. You will feel quite silly you did not think of this simple advice yourself.